Facebook Pixel Installation

The Facebook Pixel allows to track traffic and events on your site that comes from Facebook.

Facebook allows for a wide range of event tracking. By default MightyMerchant allows you to track visits and purchases. For other custom event tracking, custom development is required.

To install your Facebook Pixel:

1. Get the pixel code from Facebook. It will look similar to this:

Pixel ID:143947394734563

2. Go to the Messages area of MightyMerchant and open the "Facebook Pixel" message. Note: If you are on an older version of MightyMerchant, you might need to contact us to do a quick update on your site, for the Facebook Pixel functionality.

3. Paste your code and save changes. Do not paste the words "Pixel ID"; just paste the numerical code.