Google: Google Analytics Ecommerce

Google Analytics Ecommerce Tracking is an advanced capability of Google Analytics. Using the Ecommerce tracking information will give you a wealth of information about the ecommerce activity that occurs on your site. These instructions assume that you have already signed up for Google Analytics. If not, follow the instructions on this page: Signing up for Google Analytics.

Turning On Ecommerce Tracking

1. Log into your Google Analytics Account.

2. Click "Admin"  and then under the "View" column click "Ecommerce Settings."

3. Click "Edit" in the "Main Website Profile Information" section.

4. Click "On" under "Enable E-Commerce Settings." Then click "Next Step and "Submit."

Adding Referral Exclusions

1. Click "Admin and then under the "Property" column click "Tracking Info" and then "Referral Exclusion List".

2. Add two domains to the list

- First add your own domain, without the www in front of the name. For example:

- Then add the root domain for your secure url. It should be:

3. Save your changes.

Viewing Your Ecommerce Data

After you have completed the above steps for turning Ecommerce Tracking on, you will be able to view ecommerce data in Google Analytics. Ecommerce data appears in many sections and subsections of your Analytics reports. However, much of the data is concentrated in a section called "Conversions." To navigate to the Conversions section of your Analytics reports, please follow the instructions below:

  1. Click the "Reporting" tab at the top of the page in your Analytics Account.
  2. In the sidebar menu on the left, click "Conversions," then click "Ecommerce." This will reveal a number of reports you can access to view your ecommerce data.

(Optional) Giving MightyMerchant Access to Google Analytics

We recommend giving MightyMerchant access to your Analytics data so we can help you troubleshoot any issues that arise. You do not have to do this step if you prefer not to.

1. In the "Users wtih Access to Profile" section click "Add User".

2. Enter for the email address and "View Reports Only" for the Access type. Then click Finish.

Defining Funnels and Goals

We recommend taking advantage of the Google Analytics Funnels and Goals tracking. You can set up and adjust funnels and goals at any time.

We have included some pointers on a separate page: Funnel and Goals setup.