Google: Google Analytics URL tagging
There five tags you can use:
- utm_source (the location of the link, such as google, facebook, newsletter, etc),
- utm_medium (such as cpc, feed, banner_ad, email, etc),
- utm_term (the keyword the user used, if available),
- utm_content (this is where you can differentiate between ad variations, if desired), and
- utm_campaign (different search campaigns within the account).
http://www.corgi-world.com/treats.htm?utm_source=google&utm_medium=cpc&utm_term=corgi+chews&utm_content=ad2&utm_campaign=treatsThe first tag is preceded by a question mark, and the rest by an ampersand.
Here is another sample URL, from a different marketing source and pointing to a different page:
Because shopzilla cannot pass along the exact term the customer used, we simply omit the utm_term tag. Feel free to fill in the tags with whatever text is most helpful to you (but the tag name, i.e. utm_source, must be exactly as shown).
Now, through Google Analtyics, you will be able to parse your traffic numbers by these different tags.
Google AdWords Auto-Tagging
- In your AdWords account, select My account > Preferences
- Second, find where it says "Tracking, Auto-tagging" and click Edit
- Next, select the check-box next to "Destination URL Auto-tagging" and click Save changes