Using the "Optimize" Link for Rapid Optimization

MightyMerchant has built-in features that help make your web pages "search engine friendly". Search engine friendly pages are accessible to search engines and are designed to come up high in search engine results for targeted keywords.

 

MightyMerchant sets default values and allows you to fine-tune the following areas on each of your web pages:

 

Page Title

This text appears in the title bar of the browser window. Search engines weigh this text heavily. By default, MightyMerchant uses the Category Name or a combination of the Category Name and the Product/Page Name of the page that is set in the site manager.

 

This text appears near the top of each page and by default is the Category Name or the Product/Page Name that is set in the site manager.

 

This text is found in the body of each page and by default is used as the "meta description". This text is set in the site manager for each category and item. For search engines, your descriptive text should include keywords. The meta description is used by some search engines (Google) as the first few lines of text that is displayed in the search results.

 

The meta description is used by some search engines (Google) as the first few lines of text that is displayed in the search results. By default MightyMerchant uses your category and item descriptions, but you may override the default setting using the "Optimize" Feature.

This is the web address of each page on your web site. Some search engines give more weight to pages that have keywords in the web page address. By default, MightyMerchant uses web addresses that include "category_name.html" or "product_name.html" where "category_name" and "product_name" are the actual category and product/page names in your site manager. You can use the "Optimize" feature to change the web page addresses.

Depending on your web site design, keywords will used for "meta keywords" which are not visible on the page, but are visible to search engines, or keywords may visible in the body of your web pages, and will be seen by both search engines and web site visitors. You can use the "Optimize" feature to set keywords for each page.

To use the Optimize Feature, navigate to the area of your web site that you want to optimize for search engines and click the "Optimize" link.

 

Your screen will change so you can fine-tune the SEO elements on each of your pages

 

Change and fine-tune the elements as needed and click the "Save Changes" button.

 

If you have a large catalog, you may find it even easier to download your data into a spreadsheet, fine-tune your SEO elements and then re-upload. At the bottom of each "Optimize" page, use these buttons to make bulk changes in a spreadsheet:

 

Download These

Prompts you to download a file that has the SEO fields in CSV format so that they can be edited in a spreadsheet and re-uploaded. Downloads the current list that is shown on the page. If there are mutliple pages in the current list, all pages are downloaded.

 

Tip: If you search for a keyword before clicking 'Download These', items matching your search will be downloaded. Use this feature to Optimize related items no matter how your web site is organized!

Download All
Downloads all categories or products/items on the site, depending on what you are currently displaying.

Browse and Upload
Upload a CSV file that you have previously downloaded and edited.

Important Notes:

• The first line in the spreadsheet is expected to be a header identifying the columns for the user and is ignored.
• You cannot add or delete columns or the upload will fail.
• If you rearrange columns, you'll completely screw up the web site.
• The "reserved" fields should not be tinkered with.
• If you sort the data in the spreadsheet, you must sort ALL columns or you will completely screw up the web site.
• We recommend saving the original downloaded file as is and working on a copy. If you then make a mistake and wreak havoc on the site you can re-upload the original file that was downloaded and be back where you started.
• We recommend starting with a small sample. Download one category with a few items, optimize those and re-upload. Verify that you got the results you expected. As you gain confidence, work with larger selections.
• The "back to site manager" link takes you back to the last page you were viewing.
• The "upload" button behaves the same no matter where you are when you click it. You do not have to be on a particular page before uploading a file.